This sections aims to provide a basic introduction to geodemographics and how you can use them in your business or research:
We have created 4 sections which can be accessed by clicking the following links:
1) Introduction to geodemographics
A basic introduction to the background of geodemographics and neighbourhood profiling.
2) What is the Output Area Classification (OAC)?
An introduction to the Output Area Classification.
3) How do I add OAC to my data?
A step by step guide to adding the OAC classification to your data for FREE!
4) How do I use and create geodemographic profiles?
A simple guide to creating and using geodemographic profiles.