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Case Studies

Examples of how the Output Area Classification has been applied by other users across a range of application may give you ideas for your own research and analysis. If you have a study you would like included then please feel free to contact us.

Use the following links to navigate to case studies dealing with specific subject areas, or simply view all case studies.

Public Sector

These examples include both studies conducted by public sector organisations, and studies that make use of the Ouput Area Classification, an open and free geodemographic classification.


These examples deal with case studies that are either conducted by commercial companies such as this organic seo services company and surveyors in London, research for a commercial purpose, or research which uses commercial geodemographic classifications such as Experian’s Mosaic, or CACIs Acorn.

Local Authority

Case studies that are conducted by, or particularly relevant to, local authorities.


A selection of examples dealing with the analysis of education.


Case studies that deal with the analysis of crime and policing strategies using OAC.


The use of geodemographcis such as OAC for transport analysis and planning.


Instances of research involving OAC that has been performed by academic researchers, or it relevant to academic discourse.


The use of geodemographics in targeting and profiling populations for the purpose of health and health care research.


These case studies are listed due their strength in visualising OAC, either through static maps or online websites.

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  • The Output Area Classification

    The Output Area Classification (OAC) distills key results from the Census for the whole of the UK to indicate the character of local areas.

    It profiles populations, structures other data, and helps target resources. OAC is in the public domain, and the User Group supports and promotes its use as geodemography open to all.

    More about: OAC, Getting Started, the User Group.
  • Quick Links

  • Oac Interactive Map

    Extract from OAC Map
    OAC interactive map was developed by Richard Milton at the Centre for Advanced Spatial Analysis (CASA) at UCL.

    SOAC/DZ interactive map was developed by Maurizio Gibin and Singleton also in CASA and the Department of Geography at UCL.