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Getting Started!

This sections aims to provide a basic introduction to geodemographics and how you can use them in your business or research:

We have created 4 sections which can be accessed by clicking the following links:

1) Introduction to geodemographics
A basic introduction to the background of geodemographics and neighbourhood profiling.

2) What is the Output Area Classification (OAC)?
An introduction to the Output Area Classification.

3) How do I add OAC to my data?
A step by step guide to adding the OAC classification to your data for FREE!

4) How do I use and create geodemographic profiles?
A simple guide to creating and using geodemographic profiles.

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  • The Output Area Classification

    The Output Area Classification (OAC) distills key results from the Census for the whole of the UK to indicate the character of local areas.

    It profiles populations, structures other data, and helps target resources. OAC is in the public domain, and the User Group supports and promotes its use as geodemography open to all.

    More about: OAC, Getting Started, the User Group.
  • Quick Links

  • Oac Interactive Map

    Extract from OAC Map
    OAC interactive map was developed by Richard Milton at the Centre for Advanced Spatial Analysis (CASA) at UCL.

    SOAC/DZ interactive map was developed by Maurizio Gibin and Singleton also in CASA and the Department of Geography at UCL.